Why Luxury Homes Are Moving Beyond the Traditional Television 

For years, the television remained the unavoidable focal point of the room — a large black screen mounted prominently on walls otherwise curated around architecture, natural light, artwork, and expansive views. Today, luxury homeowners are increasingly seeking a more refined approach to entertainment; one that enhances the living environment rather than interrupting it. This is where the Kettnaker Soma Media system emerges as a sophisticated solution for modern living.

Rather than treating entertainment technology as a separate element introduced after the design process is complete, Soma Media seamlessly integrates advanced technology into the architecture itself — allowing interiors to preserve their intended balance, openness, and elegance without sacrificing entertainment performance or experience. The result is a living environment that feels intentional, calm, and visually uninterrupted.

At the heart of the Soma Media system is a concealed projection screen that rises gracefully from within the cabinet, creating an immersive entertainment experience without the visual presence of a traditional television. Available in both 100-inch and 120-inch configurations, the screen is powered by an ultra-short-throw projection system, delivering exceptional 4K resolution, brightness, contrast, and color accuracy through advanced triple RGB laser technology. When the viewing experience is over, the screen retracts completely, allowing the architecture and interior design to once again take center stage.



While the hidden screen technology of the Soma Media system allows your environment to transition naturally this system represents far more than a media console, it reflects a broader evolution toward intelligent living environments where technology supports the architecture rather than competing with it.

As the exclusive U.S. distributor of the Kettnaker Soma Media system, Home Resource offers a highly personalized and consultative approach to integrating Soma Media into luxury residential environments — ensuring each solution is tailored to the architecture, functionality, and aesthetic goals of the space.

Through this partnership, Home Resource provides clients with:

• A consultative design process focused on selecting the ideal configurations, finishes, dimensions, and layouts for each project

• Direct collaboration with the Kettnaker factory for customization, material selection, and project integration

• Guidance throughout the entire process, including logistics, white-glove delivery, and post-installation support

• Full customization capabilities to complement the surrounding architecture and interior design vision

• A streamlined experience that provides confidence, clarity, and creative flexibility throughout the project process