Rietveld, Dutch architect with a strong bent for experimentation, and one of the founders, with Mondrian, of the neo-plastic de stijl movement in 1917, designed the Utrecht model in 1935. This model was created for the Metz&co department store in Amsterdam, hence conceived for the mass market, and represents Rietveld’s decision to adopt a more “market oriented” approach to comfort and relaxation. An example of the breakdown of elements, emphasized by two types of visible stitching (saddle stitch or zig zag) in five different colors.